Ina Pruegel

Digital Engagement Specialist, University of Cambridge Museums


Ina was the University of Cambridge Museums Digital Engagement Specialist until 2018, and is currently Head of Audience Engagement at the National Archives. In her role at the UCM she explored and developed digital offers and programmes to reach and engage new and existing audiences with the Museums. Past work includes on-site apps, augmented reality, immersive story experiences, projections and 360 filming.

She has a MA in Digital Media and several years’ experience working for production companies, universities, cultural and heritage organisations with a focus on audience engagement through digital media, storytelling and games.

Ina is an experienced cross-platform producer and project manager, passionate about digital and physical cross-over to create meaningful experiences for audiences.

Exploring Art, Technology and Dataculture at in_collusion’s R&D Artist Lab

by and | 12.05.17

The University of Cambridge Museums are a partner in Collusion’s in_collusion programme. The programme seeks to: develop Cambridge and the wider area as a centre of excellence for interdisciplinary arts and technology collaboration; support the production of excellent art; enhance creative technology skills; and transfer knowledge across sectors. Through a series of Labs, week long development sessions for artists, the… Read full article

What is Digital Engagement?

by | 07.02.17

Since starting as the Digital Engagement Specialist at the University of Cambridge Museums, a repeating question has been ’What actually is Digital Engagement?’ So, as part of my strategic planning I’ve been identifying what Digital Engagement means for the University of Cambridge Museums, as well as how we can make it happen: Digital is not something separate, it is a part… Read full article

Live streaming with a touch of ‘WTH?’

by and | 02.02.17

Back in October 2016 we posted about our participation in the Arts Marketing Association’s Digital Marketing Academy and our live-streaming experiments. Now we’ve graduated (whoot!) it’s about time we shared our experiences and the lessons we learned. In the beginning… “Behind the scenes alert! We’ve asked our experts about their most unusual objects; the ones that make them mutter WTH?… Read full article